June 1, 2013 When an advertiser seems to do everything right and still draws complaints, it makes you wonder: Is there any way to market to diverse communities without stepping on toes?
Drinks columnist David Wondrich is seen on Esquire's new Talk to Esquire app, which allows users to interact with several of the magazine's columnists through voice recognition.
Screengrab via YouTube
April 15, 2013 Advertisers want to hear what you have to say, and many are about to roll out new kinds of ads you can actually have a conversation with. Marketers are hoping to leverage the power of voice and the kinds of technologies that power Apple's Siri to start selling us all sorts of things.
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April 7, 2013 Broadcasters will convene in Las Vegas this week to discuss the rapidly-growing demographic of people who don't subscribe to cable or satellite TV services. Instead, more people are watching shows and movies online.
The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning.
Volkswagen via Youtube
February 1, 2013 Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.
November 13, 2012 The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.
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January 24, 2012 People around the globe know they should be exercising more and eating better. But food manufacturers aren't helping, with dubious health claims and confusing nutrition labels. That's the word from a global survey on nutrition information.
August 24, 2011 Search giant Google has agreed to settle a federal probe into ads it ran for online Canadian pharmacies by forfeiting $500 million. The settlement assures the company will not face criminal charges.
Joe Bey enjoys a cigarette in Conner's Pub in Indianapolis.
June 21, 2011 Starting next year, cigarette makers will have to give up the top half on their packages to display nine anti-smoking images in rotation. In ads, 20 percent of the real estate at the top of the ads will have to be devoted to a graphic warning.
June 5, 2011 Jack Daniel's is tightening up the text-heavy label for its Old No. 7 whiskey. The company is nixing some half-truths and exaggerations that have been on display for decades. The changes have prompted some controversy among the faithful.
May 27, 2011 The value of a moratorium on consumer ads for new drugs would hinge on whether a reduction in unexpected side effects outweighed lost health benefits from reduced use of effective medicines, a Congressional Budget Office report says.
December 8, 2010 Microsoft hopes that by allowing users to have some kind of greater control over who can collect consumer data that congress won't legislate and the federal trade commission won't regulate.
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Promotional material for Hereafter.
October 20, 2010 Something about the promotional image for Matt Damon's new movie, Hereafter, looked weirdly familiar to me. It looks like something I've seen before, something from the past... Yes. The fake movie within America's Sweethearts!
September 10, 2010 Historical photo research points to a man named Steve Frankfurt — the original Don Draper, more or less.
August 7, 2010 For this week's Mindless Arcade Friday, we play a Cheetos ad masquerading as a game. Paint-by-Cheetos is possibly the easiest online game ever. It is also the most Cheeto-focused game ever.
June 14, 2010 The pork industry is dumping "The Other White Meat" in favor of a new slogan. Got one?
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