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Satoru Iwata, seen here at a press conference in Tokyo in 2009, helped lead Nintendo back to ascendancy in the early 2000s.
Toru Yamanaka/AFP/Getty Images
July 12, 2015 The company announced Iwata's death in a brief statement Sunday night. As president of the video game publisher since 2002, he oversaw the successful releases of the Nintendo DS and Wii consoles.
Shigeru Miyamoto plays the latest Mario game, called Super Mario Maker, at the Nintendo booth Wednesday at this year's E3 video game expo in Los Angeles.
June 19, 2015 Shigeru Miyamoto created many of Nintendo's iconic video game franchises. In an NPR interview, he spoke about how his famous characters came to be and how his life experiences inspire his creations.
Video game designer Shigeru Miyamoto introduces Nintendo's Super Mario Maker at the Electronic Entertainment Expo in Los Angeles in 2014.
Jae C. Hong/AP
June 19, 2015 Super Mario Bros. turns 30 this year. NPR's Laura Sydell met up with the video game's famed creator, Shigeru Miyamoto, who was in Los Angeles this week at the Electronic Entertainment Expo.
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Reggie Fils-Aime is president and chief operating officer of Nintendo of America.
Jae C. Hong/AP
June 12, 2014 The once-powerful name in gaming has been relegated to third-place status in recent years. Nintendo of America chief Reggie Fils-Aime says Mario and other franchises are key to the company's future.
A Southwest Airlines passenger thanks Mario for giving away free Wii U systems on a flight from New Orleans to Dallas in November.
Matt Strasen/Matt Strasen/Invision/AP
January 13, 2014 Some analysts say that Nintendo's days are numbered because sales of its new console, Wii U, have been lackluster. But since Nintendo still offers some of the most popular game franchises, the love of Zelda and Mario may keep the company going for a long time.
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Hiroshi Yamauchi (left), with the founder of Kyocera, Kazuo Inamori, in 2000.
September 20, 2013 Yamauchi re-imagined Nintendo from a playing-card company to a pioneer in the video game industry. He helped launch games that marked adolescence in the '80s and '90s.
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Sony Computer Entertainment President and CEO Andrew House introduces the new PlayStation 4 at an Electronic Entertainment Expo media briefing in Los Angeles on Monday.
Jae C. Hong/AP
June 11, 2013 It's that time again, when the video game gods unveil the new beasts that they will soon release into the wild and see who comes out on top. But at its E3 presentation this week, Sony may have taken the early lead with its PS4, a next-generation system with features that seem aimed at those disappointed with Microsoft's Xbox One.
Players found that male characters could marry one another and raise children in Nintendo's 3DS game Tomodachi Collection: New Life. The company is reportedly removing that option. An image shows Nintendo's webpage for the game.
May 14, 2013 Days after the gaming world began to buzz with reports that Nintendo's new life simulation game allows men to marry other men, it now seems that Nintendo is removing that possibility, which by all accounts was unintended.
Nintendo's Wii U is the only new game system on the horizon as console makers are having a hard time figuring out how to improve on what they've got.
Kevork Djansezian/Getty Images
August 24, 2012 The major game console makers have taken a time out to improve on what they've got. Some gamers don't see a need for an upgrade, others know what they'd like to see in new systems. One idea is to store games online, another to make consoles more attractive for non-gaming users.
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May 18, 2010 Can't get outside to exercise? Don't worry -- the American Heart Association has put the stamp of approval on Nintendo's active-play video games.
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