The Denver Broncos' Super Bowl victory against the Carolina Panthers was the third most-watched broadcast in U.S. television history. CBS also streamed the game online. Julie Jacobson/AP hide caption

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NFL Commissioner Roger Goodell holds a press conference on October 8, 2014 in New York City. Andrew Burton/Getty Images hide caption

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Many consider Apple's 1984 Super Bowl ad, directed by Ridley Scott, one of the best Super Bowl ads ever. YouTube hide caption

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Television

Super Bowl Ads Past And Present: How Do They Stack Up?

Analysts say the Super Bowl ads this year are funnier and more star-studded than in the past.

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Carolina Panthers head coach Ron Rivera salutes the fans as he leaves the field after a win against the Tampa Bay Buccaneers on Jan. 3, 2016 in Charlotte, North Carolina. Grant Halverson/Getty Images hide caption

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Indianapolis Colts quarterback Peyton Manning meets with Carolina Panthers quarterback Cam Newton after an NFL game in Indianapolis in 2011. Manning and Newton will square off in the 50th Super Bowl, in Santa Clara, Calif., on Sunday. The two quarterbacks were No. 1 overall draft picks 13 years apart. AJ Mast/AP hide caption

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Sweetness And Light

Super Bowl 50's Quarterbacks: So Talented And So Different

For Frank Deford, the best football games are those played with two star quarterbacks, because football needs quarterbacks.

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Advertisers used to guard their commercials until they aired on TV. Now, advertisers harness the power of Internet virality and release ads before the big game. Frederick M. Brown/Getty Images hide caption

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Cam Newton celebrates after a touchdown against the Arizona Cardinals, on Sunday in Charlotte, N.C. Grant Halverson/Stringer / Getty Images hide caption

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Green Bay Packers' Elijah Pitts runs with the ball during Super Bowl I against the Kansas City Chiefs at Memorial Coliseum on Jan. 15, 1967, in Los Angeles. Focus On Sport/Focus on Sport/Getty Images hide caption

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Tom Brady of the New England Patriots celebrates with the Vince Lombardi Trophy after defeating the Seattle Seahawks 28-24 to win Super Bowl XLIX at University of Phoenix Stadium on Sunday in Glendale, Arizona. Christian Petersen/Getty Images hide caption

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Malcolm Butler (right) of the New England Patriots intercepts a pass intended for Ricardo Lockette of the Seattle Seahawks late in the fourth quarter of Super Bowl XLIX on Sunday. Timothy A. Clary/AFP/Getty Images hide caption

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