Webster University chess coach Susan Polgar, second from left, won two national titles at Texas Tech. When Webster hired Polgar last year, the entire Tech team followed her to St. Louis. Alan Greenblatt/NPR hide caption

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How much are they paying? Chuck Zovko/courtesy Lafayette College hide caption

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"My mom opened the letter and she called me and told me I got the Marquis Scholarship. And she's like, 'It's a humungous scholarship!'" -Michele Tallarita Jacob Goldstein/NPR hide caption

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Planet Money

How Colleges Fight For Top Students

Colleges use money to woo top students. It's an effective tactic, but it drives up tuition for everyone else.

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College students aid a colleague as he performs a keg stand in this file photo. Princeton Review released its new list of top party schools in America Monday. Joe Raedle/Getty Images hide caption

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