McDonald's says that same-store sales in its U.S. locations dropped nearly 5 percent in November, continuing a downward trend. Joe Raedle/Getty Images hide caption

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Customers order food from a McDonald's restaurant in Des Plaines, Ill. The company has promised to start buying "verified sustainable beef" in 2016. Scott Olson/Getty Images hide caption

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Protesters demonstrate at a McDonald's in New York on Dec. 5. Protesters staged events in cities nationwide, demanding a pay raise to $15 per hour for fast-food workers and the right for them to unionize. John Moore/Getty Images hide caption

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McDonald's USA President Jeff Stratton responds to an employee who burst into an event. YouTube screengrab hide caption

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Neil Gaiman is also the author of Coraline, American Gods, Anansi Boys,Stardust and M Is for Magic. He was born in Hampshire, England, and now lives near Minneapolis. Darryl James/Getty Images hide caption

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Chinese consumers have 1,075 McDonald's locations to choose from, but the variety inside the restaurant isn't exactly top of their tastes-- KFC does much better business here because Chinese diners prefer white meat over beef patties. felibrilu/via Flickr hide caption

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