Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about pricing for the new iPhone during an Apple product announcement on Tuesday. Justin Sullivan/Getty Images hide caption

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Justin Sullivan/Getty Images

Apple marketing executive Phil Schiller describes the new iPhone 4S's camera, which includes 1080p HD video, at Apple headquarters in Cupertino, Calif.

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Paul Sakuma/AP

NPR's David Greene talks with Laura Sydell

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Steve Jobs and Steve Wozniak formed Apple Computer Co. on April Fool's Day, 1976. The Apple I, introduced soon after, was the first computer to come with a fully assembled motherboard (central printed circuit board). It sold for $666.66. Science & Society Picture Library / Contributor/Life hide caption

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Science & Society Picture Library / Contributor/Life