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The latest Mattel Barbie dolls created to increase representation and diversity.
Courtesy of Mattel
February 5, 2016 Mattel is rethinking how the Barbie brand could represent women of all colors, shapes and sizes. Some are buying it. Others, not so much.
Hello Barbie is displayed at the Mattel showroom at the North American International Toy Fair in New York.
October 10, 2015 It's Barbie, but not as you know her. NPR's Scott Simon wonders what the new Hello Barbie might say to kids, and what will happen when the kids talk back.
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Computer Engineer Barbie is shown at the New York Toy Fair in New York. Critics took issue this week with a book that portrays Barbie needing help from boys in order to make a video game and fix a virus.
November 22, 2014 The 2010 book Barbie: I Can Be a Computer Engineer was highly criticized this week; it shows Barbie designing a game, but relying on male friends to code it for her. So the Internet set out to fix it.
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Mattel executives say they did not anticipate the runaway success of the goth-influenced Monster High brand when it debuted in 2010.
July 17, 2013 Barbie sales have slumped. But Monster High is doing great. That's another line of dolls from Mattel — imagine even skinnier Barbies that look like they've been designed by Tim Burton. And the Monster High dolls have been a success, spawning hordes of ghoulish imitators.
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April 12, 2013 Mattel says its "Barbie Dolls of the World" typically come with a passport and "animal friend." It's had to respond to some criticism from this week from some who say the Barbie Mexico doll plays into stereotypes.
A message on the Shanghai store's website directs visitors to www.barbie.cn for information about the Barbie Pink Bus Tour.
March 8, 2011 Barbie's six-story flagship store in Shanghai has closed only two years after it opened. Mattel says that the closure represents a change in strategy and that the company learned valuable lessons in Shanghai.
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