Computer Engineer Barbie is shown at the New York Toy Fair in New York. Critics took issue this week with a book that portrays Barbie needing help from boys in order to make a video game and fix a virus. Mark Lennihan/AP hide caption

itoggle caption Mark Lennihan/AP

Mattel executives say they did not anticipate the runaway success of the goth-influenced Monster High brand when it debuted in 2010. Mattel hide caption

itoggle caption Mattel