A Greek farmer drives home with his fresh pressed olive oil in barrels near Alyki, Greece. The country's pure olive oil is hard to find, expensive and poorly marketed, businessmen say.
September 25, 2012 Greek businessmen say the country has never managed to properly market its prized olive oil. They say many of the country's business practices will have to change if it is to become a player on the world market.
<iframe src="http://www.npr.org/player/embed/161760882/161767132" width="100%" height="290" frameborder="0" scrolling="no">
Got olive oil?
June 16, 2011 French researchers found an association between liberal use of olive oil and a lower risk of stroke for elderly people. The findings suggest consumption of the oil could have a health benefit, but the claim needs to be proved in more rigorous study, other researchers say.
NPR thanks our sponsors
Become an NPR sponsor