Kevin Gomes shops for produce at Pacifica Farmers Market in Pacifica, Calif., in March. AP hide caption itoggle caption AP Shots - Health News Costs Temper Demand For Organic Foods July 20, 2011 A solid majority of American say they prefer to eat organic over non-organic food. But the fondness for organic food isn't universal. Older people don't care for it nearly as much as the rest of the population. And the cost of organic food is an issue.