In one piece from the edgy campaign, a henpecked husband cowers with cartons of milk in his arms.
California Milk Processor Board
July 22, 2011 The California Milk Processor Board pulled the plug on a controversial campaign that positioned milk as a remedy for premenstrual syndrome by appealing to cowering husbands and boyfriends.
July 14, 2011 An edgy marketing campaign from California milk processors touts milk as a remedy for premenstrual symptoms. An independent researcher says there's merit to the claims, but low-fat and skim milk would be the best choices.
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