"Who Gets Kissed" corn is a variety bred in Wisconsin specifically for organic farmers. It's named for an old game. At corn husking time, a lucky person who found a rare ear of corn with red kernels had the right to kiss anyone that he or she chose. Courtesy of Adrienne Shelton hide caption

itoggle caption Courtesy of Adrienne Shelton

Pam Marrone (right), founder and CEO of Marrone Bio Innovations, inspects some colonies of microbes. Marrone has spent most of her professional life prospecting for microbial pesticides and bringing them to market. Dan Charles/NPR hide caption

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Whole Foods says its new rating system is a way to talk to farmers and customers about issues that the organic rules don't encompass, like water, energy, labor and waste. Dan Charles/NPR hide caption

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Near the Danish city of Ikast, some 1,500 spectators gathered on April 19 to celebrate what has become something of a national holiday at organic dairy farms around Denmark. Courtesy of Organic Denmark hide caption

itoggle caption Courtesy of Organic Denmark

Produce is often accompanied by signs like this one at a King Soopers grocery store in Fort Collins, Colo. But customers are often confused by their meaning, which is one reason the Organic Trade Association is trying to raise money for a "checkoff" to pay for consumer advertising and research. Luke Runyon/Harvest Public Media/KUNC hide caption

itoggle caption Luke Runyon/Harvest Public Media/KUNC

Mas Masumoto grew up on his family farm southeast of Fresno, Calif. His 1987 essay "Epitaph for A Peach," in which he bemoaned the loss of heirloom flavors, captured his changing philosophy as a farmer. It also helped turn his farm into a landmark in the local-food movement. Dan Charles/NPR hide caption

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The Cornucopia Institute commissioned this photo of an organic egg producer in Saranac, Mich. According to Cornucopia, the facility is owned by Herbruck's Poultry Ranch, which has a license to maintain up to 1 million chickens on this site. Courtesy of The Cornucopia Institute hide caption

itoggle caption Courtesy of The Cornucopia Institute

Fashion designer Natalie Chanin stands in front of in-progress garments at the Alabama Chanin Factory. Chanin and Billy Reid, internationally acclaimed designers, have teamed up to test the concept of organic, sustainable cotton farming and garment-making. Debbie Elliott/NPR hide caption

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Investigators at the U.S. Department of Agriculture have discovered cases of organic fraud abroad as well as in the U.S. In 2013, 19 farmers or food companies were fined a total of $87,000 for misusing the organic label. Mark Andersen/Rubberball/Corbi hide caption

itoggle caption Mark Andersen/Rubberball/Corbi

Organic fruits and vegetables deliver between 20 and 40 percent more antioxidants than conventional fruits and vegetables, a new study finds. Molly Marshall/Flickr hide caption

itoggle caption Molly Marshall/Flickr

Writer Arlo Crawford (left) with his father, Jim Crawford, an elder statesman of the organic farming movement who dropped out of law school in 1972 to grow vegetables. Melanie McLean/Courtesy of Henry Holt and Co. hide caption

itoggle caption Melanie McLean/Courtesy of Henry Holt and Co.

Empty shelves where eggs should be at a Whole Foods Market in Washington, D.C. The store blames increased demand for organic eggs. Dan Charles/NPR hide caption

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TK Dan Charles/ NPR hide caption

itoggle caption Dan Charles/ NPR