marketing marketing

If you look carefully, you'll see that the labels on bottles of Stolichnaya vodka sold outside Russia (like these in New York City) read "Premium Vodka," not "Russian Vodka." Craig Barritt/Getty Images for Tribeca Film Festival hide caption

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Craig Barritt/Getty Images for Tribeca Film Festival

Popular online games like FarmVille use powerful reward systems to get players to spend real-world money on virtual items. Zynga/AP hide caption

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Zynga/AP

Online Marketers Take Note Of Brains Wired For Rewards

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Can You Help Me Tie My Shoe? Researchers found that when study participants were asked an unusual request, they were more likely later on to perform a favor. iStockphoto.com hide caption

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iStockphoto.com

Denny's Beer Barrell in Clearfield, Penn. features a 15 pound burger for $39 that is free if the customer can finish it. Jeff Swensen/Getty Images hide caption

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Jeff Swensen/Getty Images