The hardworking Instant Pot, touted by its fans on social media, is Amazon's top-selling item in the U.S. How it got to No. 1 is a lesson in viral marketing savvy. Grace Hwang Lynch hide caption

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Grace Hwang Lynch

In the world of books and literature, "diversity" has recently become hotly debated, along with other cultural and media spheres. Though a few writers of color seem to be getting more shine, the demographics of those working behind the scenes in publishing remain almost entirely white. malerapaso/Getty Images hide caption

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malerapaso/Getty Images

Employers are increasingly using mobile recruitment tools to make applying for jobs easier and quicker. Jun Tsuboike/NPR hide caption

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Jun Tsuboike/NPR

Mobile Recruiting: The Key To Your Next Job Could Be In Your Pocket

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Diane Bigda/Getty Images/Illustration Works

Menopause: A Gold Mine For Marketers, Fewer Payoffs For Women

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The weight training center at Anytime Fitness in Michigan in December. The company started using scent marketing four years ago. Danielle Duval/MLive.com/Landov hide caption

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Danielle Duval/MLive.com/Landov

The number of catalogs mailed in the U.S. peaked in 2007, according to the Direct Marketing Association. It's come down since then, but last year it reached 11.9 billion. NPR hide caption

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NPR

Here's Why Retailers Keep Sending You Catalogs

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A kids healthy snacks display at Giant Eagle. Courtesy of Giant Eagle hide caption

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Courtesy of Giant Eagle

Grocers Lead Kids To Produce Aisle With Junk Food-Style Marketing

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The FDA is expected to determine whether e-cigarettes should be regulated like tobacco products later this month. Jim Watson/AFP/Getty Images hide caption

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Jim Watson/AFP/Getty Images

Listen To Melissa Block's Coverage Of The E-cigarette Industry

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When the Hahn Family switched their Pinot Noir to this label, the wine started flying off the shelves. Tucker & Hossler/Courtesy of CF Napa Brand Design hide caption

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Tucker & Hossler/Courtesy of CF Napa Brand Design

If you look carefully, you'll see that the labels on bottles of Stolichnaya vodka sold outside Russia (like these in New York City) read "Premium Vodka," not "Russian Vodka." Craig Barritt/Getty Images for Tribeca Film Festival hide caption

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Craig Barritt/Getty Images for Tribeca Film Festival

Popular online games like FarmVille use powerful reward systems to get players to spend real-world money on virtual items. Zynga/AP hide caption

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Zynga/AP

Online Marketers Take Note Of Brains Wired For Rewards

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Can You Help Me Tie My Shoe? Researchers found that when study participants were asked an unusual request, they were more likely later on to perform a favor. iStockphoto.com hide caption

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iStockphoto.com