Employers are increasingly using mobile recruitment tools to make applying for jobs easier and quicker. Jun Tsuboike/NPR hide caption

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The weight training center at Anytime Fitness in Michigan in December. The company started using scent marketing four years ago. Danielle Duval/MLive.com/Landov hide caption

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The number of catalogs mailed in the U.S. peaked in 2007, according to the Direct Marketing Association. It's come down since then, but last year it reached 11.9 billion. NPR hide caption

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A kids healthy snacks display at Giant Eagle. Courtesy of Giant Eagle hide caption

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The FDA is expected to determine whether e-cigarettes should be regulated like tobacco products later this month. Jim Watson/AFP/Getty Images hide caption

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When the Hahn Family switched their Pinot Noir to this label, the wine started flying off the shelves. Tucker & Hossler/Courtesy of CF Napa Brand Design hide caption

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If you look carefully, you'll see that the labels on bottles of Stolichnaya vodka sold outside Russia (like these in New York City) read "Premium Vodka," not "Russian Vodka." Craig Barritt/Getty Images for Tribeca Film Festival hide caption

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Popular online games like FarmVille use powerful reward systems to get players to spend real-world money on virtual items. Zynga/AP hide caption

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Can You Help Me Tie My Shoe? Researchers found that when study participants were asked an unusual request, they were more likely later on to perform a favor. iStockphoto.com hide caption

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Denny's Beer Barrell in Clearfield, Penn. features a 15 pound burger for $39 that is free if the customer can finish it. Jeff Swensen/Getty Images hide caption

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