Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Walter McBride/Corbis via Getty Images hide caption

toggle caption
Walter McBride/Corbis via Getty Images

This Is How Much Celebrities Get Paid To Endorse Soda And Unhealthy Food

  • Download
  • <iframe src="https://www.npr.org/player/embed/481123646/481235809" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Chipotle restaurant workers fill orders for customers in Miami, Fla., on April 27, 2015, the day that the company announced it will only use non-GMO ingredients in its food. Joe Raedle/Getty Images hide caption

toggle caption
Joe Raedle/Getty Images

General Mills is bringing back the popular '90s cereal in a nod to nostalgia and in the hopes of boosting its weak cereal sales. General Mills/AP hide caption

toggle caption
General Mills/AP

Marketers Turn To Memories Of Sweeter Times To Sell Cereal

  • Download
  • <iframe src="https://www.npr.org/player/embed/374805752/374808389" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Bolthouse Farms helped pave the way for using Mountain Dew-style tactics to sell healthy foods, like this ad for baby carrots. It was a wake-up call for the rest of the food industry. Crispin Porter Bogusky via AP hide caption

toggle caption
Crispin Porter Bogusky via AP

Philip James, Chairman of CustomVine, and Kevin Boyer, President and CEO of CustomVine, film a video to promote The Miracle Machine, which turns water into wine with the use of an app. Courtesy of The Miracle Machine hide caption

toggle caption
Courtesy of The Miracle Machine

"DOUGH a crust, an unbaked crust ...": Carrie Underwood may have played Maria in NBC's The Sound of Music Live, but on Twitter, it was @DiGiorno that stole the show. NBC/NBCU Photo Bank via Getty Images hide caption

toggle caption
NBC/NBCU Photo Bank via Getty Images

Nutrition fact labels are good but confusing, consumers say. iStockphoto.com hide caption

toggle caption
iStockphoto.com

Many popular food games for computers and devices like tablets are actually "advergames", created by food manufacturers to market their products to kids. iStockphoto.com hide caption

toggle caption
iStockphoto.com

Pumpkins for sale at the Mt. Rogers Pumpkin Patch in the a parking lot in Centreville, Va. Paul J. Richards/Getty hide caption

toggle caption
Paul J. Richards/Getty

Nathaniel Donaker, 4, eats Kellogg's Frosted Flakes cereal at his home in Palo Alto, Calif. Frosted Flakes is 27 percent sugar, according to a report by the Environmental Working Group. Paul Sakuma/AP hide caption

toggle caption
Paul Sakuma/AP