Legume Chef Trevett Hooper and butcher Tyler Mossman with large beef cuts in the restaurant's kitchen. Ashley Rose/Courtesy of Trevett Hooper hide caption

itoggle caption Ashley Rose/Courtesy of Trevett Hooper

Customers order food from a McDonald's restaurant in Des Plaines, Ill. The company has promised to start buying "verified sustainable beef" in 2016. Scott Olson/Getty Images hide caption

itoggle caption Scott Olson/Getty Images

Patricia Whisnant, who runs Rain Crow Ranch in Doniphan, Mo., says her grass-fed beef can compete with the Australian product because it has a better story American consumers can connect with. Courtesy of Rain Crow Ranch hide caption

itoggle caption Courtesy of Rain Crow Ranch

A pen at a feedlot in central Kansas that houses 30,000 cattle. Feedlots are where cattle are "finished" before slaughter, often with the use of growth-promoting drugs like zilpaterol. Peggy Lowe/Harvest Public Media hide caption

itoggle caption Peggy Lowe/Harvest Public Media

With U.S. cattle herds at their lowest levels since the 1950s and corn feed prices on the rise, beef prices are on the rise. Justin Sullivan/Getty Images hide caption

itoggle caption Justin Sullivan/Getty Images

NBO3 launched its enriched ground beef at the Tops grocery chain in New York in March. Courtesy of NBO3 hide caption

itoggle caption Courtesy of NBO3

Sarah Hallacher swirled in white clay with red to mimic the fat marbling, just like you see in prime cuts of meat. Courtesy of Sarah Hallacher hide caption

itoggle caption Courtesy of Sarah Hallacher

Think your prime rib holiday dinner is more pricey this year? You're right. But maybe not for the reason you think. Todd Patterson/iStockphoto.com hide caption

itoggle caption Todd Patterson/iStockphoto.com

Lean, finely textured beef, dubbed "pink slime" by critics, is frozen on a large drum as part of its manufacturing process at the Beef Products Inc.'s plant in S. Sioux City, Neb. in March. Nati Harnik/AP hide caption

itoggle caption Nati Harnik/AP

Argentina has long been famous for its grilled beef. But that beef isn't what it was. Galina Barskaya/iStockPhoto.com hide caption

itoggle caption Galina Barskaya/iStockPhoto.com