The milk's industry's new campaign, Milk Life, features ordinary people accomplishing all sorts of tasks after jumpstarting their day with a glass of milk. Courtesy of Milk Processor Education Program hide caption

itoggle caption Courtesy of Milk Processor Education Program

A new study on lactose tolerance among early farmers in Spain challenges a leading theory that humans developed an appetite for milk to avoid calcium deficiency. iStock hide caption

itoggle caption iStock

Sticker shock in the dairy aisle? If the government fails to pass the farm bill, milk prices could spike sometime after the first of the year. George Frey/Landov hide caption

itoggle caption George Frey/Landov

The recent yogurt boom of upstate New York has meant more jobs in places like the Chobani plant in South Edmeston, but it has not led to a bigger dairy herd in the state. Mike Groll/AP hide caption

itoggle caption Mike Groll/AP

This 5-foot plexiglass piece of art resembling a freshly poured glass of milk sits near the door at Dairy Farmers of America headquarters in Kansas City, Mo. Peggy Lowe/Harvest Public Media hide caption

itoggle caption Peggy Lowe/Harvest Public Media

Dairy farmer Bob Andrews feeds heifers in the same barn his grandfather used. He says today "the harder you work, the further you get behind." David Sommerstein/NCPR hide caption

itoggle caption David Sommerstein/NCPR

A security guard opens the gate at the Central Valley Meat Co., the California slaughterhouse recently shut down by federal regulators after they received a graphic video of cows being mistreated. Gosia Wozniacka/AP hide caption

itoggle caption Gosia Wozniacka/AP

A girl checks out the options at Rocky Point Creamery in Tuscarora, Md., one of seven farms on the state's ice cream trail. Ebony Bailey/NPR hide caption

itoggle caption Ebony Bailey/NPR

Laura Chase, a member of the MOOMilk dairy cooperative, sweeps her barn in a film still from documentary, Betting The Farm. Pull-Start Pictures hide caption

itoggle caption Pull-Start Pictures

Brent Ware, a member of the robotics team at Kansas State, stands next to a planting robot that won a national competition. Jeremy Bernfeld/Harvest Public Media hide caption

itoggle caption Jeremy Bernfeld/Harvest Public Media

A dairy farmer drives some of his Holstein cows out to pasture in the Madison County, N.Y. town of Lenox. Jim Commentucci/The Post-Standard /Landov hide caption

itoggle caption Jim Commentucci/The Post-Standard /Landov

John Clark pours raw milk into a glass at Applecheek Farm in Hyde Park, Vt. Toby Talbot/AP hide caption

itoggle caption Toby Talbot/AP