Detached admiration for sporting achievement? Not on your life. It's all about allegiance and, even, love. Kevin C. Cox/Getty Images hide caption toggle caption Kevin C. Cox/Getty Images 13.7: Cosmos And Culture How To Be A Fan January 31, 2014 Can you choose to be a fan? Not really. Not if you're honest with yourself. As the philosopher David Papineau notes, choosing a team isn't like choosing a washing machine. With the Super Bowl looming, and his family taking sides, commentator Alva Noë tries to define what it means to be support a team.