Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar. Maggie Starbard/NPR hide caption itoggle caption Maggie Starbard/NPR The Salt Will Soda Lovers Drink To Less Sugar? May 16, 2014 U.S. sales of sugared and diet sodas have slumped. So soda-makers are trying to win back consumers with new flavors and less sugar. But historically, midcalorie sodas haven't sold very well.