Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar.
May 16, 2014 U.S. sales of sugared and diet sodas have slumped. So soda-makers are trying to win back consumers with new flavors and less sugar. But historically, midcalorie sodas haven't sold very well.
The S&W Seed Co., in Five Points, Calif., will grow these seedlings of zero-calorie stevia in the fields of California's Central Valley.
February 6, 2012 The first big fields of stevia ever grown in the U.S. will spout this summer in California's Central Valley. One company is trying to turn this semiwild, zero-calorie plant into an industrial crop at Silicon Valley speed.
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