Many consider Apple's 1984 Super Bowl ad, directed by Ridley Scott, one of the best Super Bowl ads ever.
February 6, 2016 Analysts say the Super Bowl ads this year are funnier and more star-studded than in the past.
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If this farm animal, featured in the Sprint Super Bowl ad, could talk, it would say: "Baaaaaad news for all the people who think I'm a goat. I'm really a sheep!"
February 5, 2015 Two Super Bowl ads appeared to feature a screaming goat. In fact, one of them was a sheep. A goat and sheep guru explains why it's hard to tell the difference — and what makes 'em scream.
February 2, 2015 With a popular Super Bowl ad, Coca-Cola says "no" to Internet negativity and focuses on cyberbullying. Even better, Coke's got a solution for all the Internet's ills.
A still from the GoDaddy Super Bowl ad that the company has now pulled.
January 28, 2015 In the ad, the lost puppy returns home only to find that his owners have sold him using a website made with GoDaddy. Its an apparent parody of the latest Budweiser Super Bowl commercial.
Puppy + Clydesdale = awww.
February 3, 2014 The game didn't go as predicted, but the ad war did. For the second year in a row, Bud won over viewers, using a cute puppy and photogenic Clydesdales to sell beer.
The Full House cast John Stamos, Bob Saget and Dave Coulier are featured in Dannon's Superbowl ad.
January 31, 2014 Advertising during the big game is traditionally the realm of beer, chips and soda. But better-for-you foods will also make a play for viewers' wallets this year. Expect clever ads pitching nuts, yogurt and whole grain cereals.
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Budweiser's Super Bowl spot won top favorite among many.
February 4, 2013 Most Super Bowl advertisers tried to crack up the TV audience with over-the-top antics, as is to be expected in the highly viewed event. But some of this year's best ads, as judged by experts and viewers, took a more somber tone.
The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning.
Volkswagen via Youtube
February 1, 2013 Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.
February 6, 2012 Clint Eastwood's ad made a more emotionally gripping argument for saving the auto industry than perhaps anything President Obama has said on the subject to date.
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