"Today society accepts the idea of improving one's image," says Dr. Ivo Pitanguy, Brazil's most famous plastic surgeon. Here a patient receives an injection of hyaluronic acid to plump up her lips at the Brazilian Society for Aesthetic Medicine in Rio de Janeiro in 2008. Antonio Scorza/AFP/Getty Images hide caption

itoggle caption Antonio Scorza/AFP/Getty Images

No more tears, and no more quaternium-15 for Johnson's Baby Shampoo. Mike Clarke/AFP/Getty Images hide caption

itoggle caption Mike Clarke/AFP/Getty Images