Pinterest has created a database of "things in the world that matter to human beings," says Alexis Madrigal. Pinterest hide caption

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Can Pinterest Compete With Google's Search?

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People wanted by the police in Pottstown, Pa., are displayed on the Pinterest page of a local newspaper. The police department's social media strategy, which aims to get the images of criminals seen by more people, has also been adapted in Philadelphia. Pinterest hide caption

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To Catch A Suspect — On Pinterest

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Five savory cupcakes: Chicken potpie, lasagna, grilled cheese, mac n' cheese and the Thanksgiving leftovers. Courtesy of @LisaSKim hide caption

toggle caption Courtesy of @LisaSKim

A visit to the Pinterest home page reveals images of what some say are stereotypically female interests, from women's fashions to recipes. Pinterest hide caption

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Nailing Down The Appeal Of Pinterest

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A visit to the Pinterest homepage typically reveals images of makeup, women's fashions — and the occasional "pin" of Justin Bieber. via Pinterest.com hide caption

toggle caption via Pinterest.com