Maranda Brooks stands in January outside a payday loans business that she used to frequent. Troubled by consumer complaints and loopholes in state laws, federal regulators are proposing expansive, first-ever rules on payday lenders, aimed at helping cash-strapped borrowers from falling into a cycle of debt. Tony Dejak/AP hide caption

itoggle caption Tony Dejak/AP

A payday store in Madison, Wis., Ryan J. Foley/AP hide caption

itoggle caption Ryan J. Foley/AP