Got a backache? You can probably skip that pricey scan. iStockphoto.com hide caption itoggle caption iStockphoto.com Shots - Health News Doctors Group Tells Patients To Go For Cheaper, High-Value Treatments April 19, 2012 Patients can often skip expensive treatments for simpler, cheaper alternatives. That's the gist of a new campaign from the American College of Physicians. But they've got to convince not just patients, but doctors, too.