Queen Charlotte Sophia, wife of King George III and the original celebrity endorser.
Hulton Archive/Getty Images
May 21, 2012 Nancy Koehn, retail historian, traces the history of branding back to 18th century England.
May 16, 2012 Companies can send helpful signals to consumers through flashy ad campaigns.
April 3, 2012 An economist, a tailor, and a fabric seller weigh in on why wedding dresses are so expensive. And I find out whether I paid too much for my dress.
August 5, 2011 A better question, according to one economist: Why are brides willing to pay so much?
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