Setting up the players. Where would they go after the switch is thrown? Beth A. Keiser /AP hide caption itoggle caption Beth A. Keiser /AP The Two-Way Norman Sas, The Genius Behind Electric Football, Dies July 13, 2012 The Madden NFL generation may not be able to relate to a game where you just had to hope the players went in the right direction. But to many of a certain age, it was one of the cool toys of the '60s and '70s. And it still has fans.