Contestants Marianne Baba (left), Lois Conway and Ruth Swenson stand next to plates of their X-Rays during a chiropractor-judged beauty contest. Wallace Kirkland/Time hide caption itoggle caption Wallace Kirkland/Time Shots - Health News You Think Beauty Is Skin Deep? You're Not A Chiropractor August 1, 2012 For a time, posture contests were all the rage. They gave chiropractors a public relations boost when the profession was fighting for respect. The pageants helped build goodwill and support for licensure, a chiropractic historian says.