A bottle of Cleveland Whiskey's bourbon sits on a shelf with empty bottles at the company's distillery. Courtesy of David Kidd hide caption

toggle caption Courtesy of David Kidd

With too little distilled bourbon to meet demand, Maker's Mark is lowering the product's alcohol content from 90 to 84 proof. Ed Reinke/AP hide caption

toggle caption Ed Reinke/AP

Less Potent Maker's Mark Not Going Down Smoothly In Kentucky

  • Download
  • <iframe src="https://www.npr.org/player/embed/171732213/171737551" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Templeton bottles, filled and almost corked. Noah Adams/NPR hide caption

toggle caption Noah Adams/NPR

The Rebirth Of Rye Whiskey And Nostalgia For 'The Good Stuff'

  • Download
  • <iframe src="https://www.npr.org/player/embed/167615838/168059115" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript