Shwetak Patel (foreground), a MacArthur Fellow, recognized that every device in a home has a unique signature that can be used to track energy usage. The data collected by Patel's system showed that digital video recorders were responsible for 11 percent of this home's power use, just one example of The Human Face of Big Data. © Peter Menzel 2012/from The Human Face of Big Data hide caption

itoggle caption © Peter Menzel 2012/from The Human Face of Big Data