Flo's an icon, the folks at Ad Age say. Flo, the Progressive Girl's Facebook page hide caption itoggle caption Flo, the Progressive Girl's Facebook page The Two-Way 'Flo' Makes List Of 'Top 10 Female Ad Icons;' Who's Missing? September 24, 2012 The Progressive Insurance spokeswoman joins Miss Chiquita and others. But what about Little Debbie, Elsie the cow and Mrs. Butterworth? They didn't make the list. Whom would you add and delete?