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"The Other White Meat" slogan has been a popular promotion for pork since the 1980s. But a recent lawsuit raises questions about who owns it and who pays.
September 24, 2012 The Humane Society is accusing the Pork Producers Council of financing its lobbying efforts through a questionable sale of the slogan,"The Other White Meat." The lawsuit shines a spotlight on the odd and controversial world of agriculture "checkoff" programs.
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