In the aftermath of Superstorm Sandy, a former Red Cross official says, as many as 40 percent of the organization's emergency vehicles were assigned for public relations purposes. This photo, which shows one of the trucks on Long Island, N.Y., in January 2013, is one example of the many publicity photos taken by the Red Cross. Les Stone/American Red Cross hide caption

itoggle caption Les Stone/American Red Cross

After the 2010 earthquake in Haiti, the Red Cross sent text messages across the country with health tips, locations of aid and safety reminders. A similar system is being used in Sierra Leone to combat Ebola. International Federation of Red Cross and Red Crescent Societies hide caption

itoggle caption International Federation of Red Cross and Red Crescent Societies

In June, people in Madrid came to a distribution center where those in need could get food. Javier Soriano /AFP/Getty Images hide caption

itoggle caption Javier Soriano /AFP/Getty Images