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A still from Budweiser's Super Bowl ad tells the story of one of Budweiser's founders. Budweiser via YouTube/ Screenshot by NPR hide caption

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Budweiser via YouTube/ Screenshot by NPR

Many consider Apple's 1984 Super Bowl ad, directed by Ridley Scott, one of the best Super Bowl ads ever. YouTube hide caption

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YouTube

Super Bowl Ads Past And Present: How Do They Stack Up?

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Advertisers used to guard their commercials until they aired on TV. Now, advertisers harness the power of Internet virality and release ads before the big game. Frederick M. Brown/Getty Images hide caption

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Frederick M. Brown/Getty Images

A glass of Czech Budweiser beer is seen at the the Budejovicky Budvar brewery in southern Bohemia. Britain's highest court has ruled that the "Budweiser" name must be shared by two companies. Michal Cizek/AFP/Getty Images hide caption

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Michal Cizek/AFP/Getty Images