It took 101 takes to get the right shot for Gideon Gidori's Kickstarter video. He hopes supporters will fund his flight school tuition in exchange for a secret potato salad recipe. via Kickstarter hide caption

toggle caption via Kickstarter

LIFX smart bulbs raised over $1 million on Kickstarter and a few million more from professional investors. LIFX hide caption

toggle caption LIFX

NPR thanks our sponsors

Become an NPR sponsor