The way to go? Marina Shifrin in her viral "I Quit!" video. YouTube hide caption itoggle caption YouTube The Two-Way VIDEO: 'I Quit' Dance Sure Works For Millions October 2, 2013 When young journalist Marna Shifrin decided to say so long to the animation company where she was working, she did it in a video that's now gone viral. Now, both the company she quit and others are doing their own versions — all set to some Kanye West.