Various cereal options available at Kellogg's NYC cereal bar. The restaurant encourages experimentation, part of the company's strategy to challenge the conception of cereal as being only a breakfast food. Christopher Lane/Courtesy of Kellogg's hide caption

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General Mills is bringing back the popular '90s cereal in a nod to nostalgia and in the hopes of boosting its weak cereal sales. General Mills/AP hide caption

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Marketers Turn To Memories Of Sweeter Times To Sell Cereal

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This Halloween season, the three big Monster Cereals will be joined by Frute Brute and Fruity Yummy Mummy, which haven't been on the market in decades. Dan Pashman hide caption

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Unleashed On Halloween, Monster Cereals Haunt Hoarders

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