HefeWheaties is a new beer from Fulton, which collaborated on the brew with another Minneapolis company, General Mills.
August 13, 2015 For years, the Wheaties slogan — "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now the company's putting its name on a beer.
Brace yourself, leprechaun: General Mills wants to ditch the artificial colorings and flavorings in your Lucky Charms.
June 22, 2015 The company has pledged to ditch artificial colorings and flavorings from all of its cereals by the end of 2016. But those iconic rainbow-colored marshmallow charms might take longer to revamp.
General Mills is bringing back the popular '90s cereal in a nod to nostalgia and in the hopes of boosting its weak cereal sales.
January 3, 2015 The taste of foods from our childhood can trigger intense emotional reactions. Thanks to the power of food nostalgia, General Mills is bringing back the sugary cereal French Toast Crunch.
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This Halloween season, the three big Monster Cereals will be joined by Frute Brute and Fruity Yummy Mummy, which haven't been on the market in decades.
October 20, 2013 Count Chocula, Boo Berry and Franken Berry first went on sale in the early 1970s, but since 2010, they've only been available during the Halloween season. The scarcity has created a frenzy, with nostalgic parents stocking up on the sweet cereals.
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