Ifnoyes.com sold at an art auction in New York for $3,500. The artist, Rafael Rozendaal, compares owning a website to owning a public sculpture in a park. Rafael Rozendaal hide caption itoggle caption Rafael Rozendaal All Tech Considered If The Internet Is Your Canvas, You Paint In Zeros And Ones November 3, 2013 In early October, Benjamin Palmer dropped $3,500 at Phillips auction house in New York. His acquisition? Ifnoyes.com — the first website to be sold at an established auction. It highlights the growing acceptance and appeal of artwork that lives in a virtual space.