Peter Lee, executive director of Covered California, the state's health insurance exchange, said the projected rate increases for 2017 are linked to increases in the cost of health care in the state. Rich Pedroncelli/AP hide caption

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"We are now shifting our attention to changing the underlying delivery system to make it more cost effective and higher quality," says Peter Lee, executive director for Covered California, the state's health insurance marketplace. Anne Cusack/LA Times via Getty Images hide caption

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Karyn Jackson (right) helped Fernando Rico, of Pasadena, Calif., complete a Covered California application for health insurance at an enrollment fair in 2014. Allen J. Schaben/LA Times via Getty Images hide caption

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Will HealthCare.gov Get A California-Style Makeover?

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"Instead of saying, 'We screwed up,' they said, 'Obamacare is the problem and we may not play anymore,' " Covered California's Peter Lee said of UnitedHealth. Rick Loomis/LA Times via Getty Images hide caption

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At sign-up events like this one in Los Angeles in 2013, Covered California pledged "affordability" in health insurance as one of its main selling points. Lucy Nicholson/Reuters/Landov hide caption

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Selling Health Care To California's Latinos Got Lost In Translation

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Peter Lee, the executive director California's health insurance marketplace, says he's pleased by the number of young people already signing up. Max Whittaker/Getty Images hide caption

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