Ford's F-150 truck beat the Chevrolet Colorado and Lincoln MKC as the Detroit auto show's 2015 North American Truck of the Year. He Xianfeng/Xinhua/Landov hide caption

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Winning The Truck Battle Isn't Just About Smack Talk. It's Everything

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A 2015 F-150 rolls off the assembly line at the Dearborn Truck Plant in Dearborn, Mich. The aluminum-sided F-150 could set a new industry standard — or cost the company its pickup truck crown. Paul Sancya/AP hide caption

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For Best-Selling Truck, Ford Bets Big On Aluminum

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Guillermo Gomez, husband of Vilma Marenco, holds his daughter in their home in Northeast Houston. Marenco was killed in April after being hit by an uninsured trucker who ran a red light. Mayra Beltran/Houston Chronicle hide caption

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In Texas, Traffic Deaths Climb Amid Fracking Boom

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Exhausts rises from a truck in California last September. Mike Blake/Reuters/Landov hide caption

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