Florida State fans cheer Rashad Greene after a 74-yard touchdown pass in the fourth quarter of an NCAA college football game against Clemson in Tallahassee, Fla., on Sept. 20. In college sports, African-American student athletes and white student audiences are the norm. Commentator Frank Deford asks why this dynamic does not make us more squeamish. Mark Wallheiser/AP hide caption

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Sweetness And Light

What We Talk About When We Talk About Race And Sports

Commentator Frank Deford reflects on the owner of the Atlanta Hawks' controversial efforts to market the team to white audiences.

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This summer, Natalie Nakase became the first female assistant coach in NBA history. Jack Arent/NBA Photos hide caption

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Los Angeles Clippers co-owner Shelly Sterling (left) has announced a "binding contract" to sell the team to former Microsoft executive Steve Ballmer for $2 billion. Any sale of the team would require the NBA's approval before it is made official. Mark J. Terrill/AP hide caption

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Shelly Sterling, the wife of Donald Sterling owner of the Los Angeles Clippers, watches the Clippers against the Golden State Warriors in Game Four of the Western Conference Quarterfinals during the 2014 NBA Playoffs in Oakland, California. Thearon W. Henderson/Getty Images hide caption

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