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Turmeric, on left, was used to make the yellow in the cupcakes on the right.
NPR; Courtesy of colorMaker Inc.
November 2, 2015 From purple carrots and cabbage to grapes, the food industry is finding new ways to derive natural colors from plants. It's happening just as consumers are pushing Big Food to ditch artificial colors.
Advocates say consumers may assume that the "natural" label is the same as "organic."
June 24, 2014 A consumer advocacy group says it's time to ban the word "natural" from food labels because it's misleading. But the quest to get the government to outlaw the word entirely faces tough legal hurdles.
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