A big crowd turned out for the March of Dimes walkathon in Gainesville, Fla., in early March. But overall, the March of Dimes' March for Babies raised $3.5 million less in 2014 than it did the year before. Elizabeth Hamilton/Gainesville Sun/Landov hide caption

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Trading Walkathons For Ice Buckets, Charities Try To Hold On To Donors

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Bill Gates, Martha Stewart, LeBron James, Lindsay Lohan, Kermit the Frog and Conan O'Brien all got icily drenched for charity. via YouTube hide caption

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Life After Ice Buckets: ALS Group Faces $94 Million Challenge

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Rice is just as nice as ice when it comes to bucket challenges. Right: Manju Latha Kalanidhi, creator of the Rice Bucket Challenge, gives grains to a hard-working neighbor. Courtesy of Manju Latha Kalanidhi hide caption

toggle caption Courtesy of Manju Latha Kalanidhi