Rice is just as nice as ice when it comes to bucket challenges. Right: Manju Latha Kalanidhi, creator of the Rice Bucket Challenge, gives grains to a hard-working neighbor. Courtesy of Manju Latha Kalanidhi hide caption itoggle caption Courtesy of Manju Latha Kalanidhi Goats and Soda Rice Bucket Challenge: Put Rice In Bucket, Do Not Pour Over Head August 27, 2014 Water is scarce in India, which is a good reason not to do the Ice Bucket Challenge. A journalist came up with another option — give a bucket of rice to a hungry person. Her version is going viral.