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Friday, February 01, 2013

Media

For Super Bowl Ads, More Social-Media Savvy

Jimmy Cliff in a Volkswagen "Get Happy" commercial.

February 1, 2013 For years, Super Bowl ads have gone viral after they've aired. But these days brands like Doritos and Volkswagen are turning to social media to crowdsource ad creation — and to boost the buzz long before the big Sunday kickoff.

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On All Things ConsideredPlaylist

Pennsylvania Outdoor Sports Show Caught In Gun Debate Cross Hairs

Gun rights advocates demonstrate at the capitol in Harrisburg, Pa., on Wednesday as vendors pulled out of the city's Eastern Sports and Outdoor Show. Vendors were upset that the organizers of the event banned the sale and display of certain types of guns.

February 1, 2013 WITFThe fight over the Second Amendment could cost Pennsylvania businesses more than $40 million in lost revenue thanks to the postponement of one of the nation's largest hunting and fishing shows. Event organizers had banned the display of legal assault weapons, leading several vendors to boycott it.

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On All Things ConsideredPlaylist

The Two-Way

Taxi! Chinese Company Finds Fair Deal In London Cab Maker

Black taxis drive down The Mall in London. A Chinese company rescued the British automaker that manufactures the famous cabs.

February 1, 2013 The iconic black cabs of London got a lift Friday when a Chinese company rescued the British automaker that manufactures the taxis. Zhejiang Geely Holding Group said it will pay $17.5 million to buy Manganese Bronze Holdings, which has been making the cabs since 1899.

Summary

Jobs Still Lag, But Homebuilding May Soon Help

A new home under construction in Pepper Pike, Ohio. This spring's jobs data could look much brighter if housing  heats up.

February 1, 2013 The economy shrank slightly at the end of 2012, and the unemployment rate ticked up in January. But this spring's data could look much brighter if the housing market continues to heat up as expected. That's because the sector supports a variety of jobs, ranging from bricklayers to appliance manufacturers.

Summary

The Salt

A Quest For Real Beer, Without The Gluten

More and more gluten-free beers are entering the marketplace. We asked a librarian with celiac disease for her list of favorites.

February 1, 2013 Malted wheat and barley add flavor and heft to most beers, but they also contain gluten, making beer off limits for people with celiac disease and gluten sensitivity. For those looking for gluten-free options for Super Bowl Sunday and beyond, good news: There are more choices than ever before for flavorful, full-bodied gluten-free beer.

Summary

Planet Money

Losses Are Actually Gains, And Other Weird Facts From The Jobs Report

Help Wanted

February 1, 2013 Nobody knows exactly how many jobs the economy added (or lost) last month. Here's how to make an educated guess.

Summary

The Two-Way

Wacky Super Bowl Ads Are Already Getting Serious Play

The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning.

February 1, 2013 Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.

Summary

The Two-Way

Though Jobless Rate Stays Stuck, Job Growth Looks Much Stronger

Job seekers came to the ThistleDown Racino and Horseshoe Casino in Warrensvile Hts., Ohio, last month.

February 1, 2013 The jobless rate was 7.9 percent vs. 7.8 percent in December. But new data show job growth has been better than first thought and ended 2012 on a strong note. Overall, it's estimated that several hundred thousand more jobs were created in 2011 and 2012 than previously thought.

Summary

Author Interviews

Netflix Moves Back Into Content Production With 'Cards'

Red Netflix envelopes.

February 1, 2013 House of Cards is a $100 million adaptation of a British television show. Starring Kevin Spacey, the first two episodes are directed by The Social Network's David Fincher — and all 13 episodes will be available at once.

Transcript

On Morning EditionPlaylist

Planet Money

An International Battle Over One Of The Most Boring Things In Finance

Icesave computer screen

February 1, 2013 The years-long, multi-billion-dollar battle just ended.

Transcript

On Morning EditionPlaylist

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From The Opinion Pages

Old-media brands, from old TV shows to well-known bands, are finding homes in new media.

'Arrested Development' Leads The Charge For Old Brands In New Media

Old-media brands, from old TV shows to well-known bands, are finding homes in new media.

Experts face off over government intervention in the economy in an <em>Intelligence Squared</em> debate.

Should We Abolish The Minimum Wage?

Experts face off over government intervention in the economy in an Intelligence Squared debate.

Are enough closed-captioned films available for the 17 percent of Americans with hearing loss?

Dear Netflix, We Can't Hear You! Signed, 50 Million Americans

Are enough closed-captioned films available for the 17 percent of Americans with hearing loss?

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