November 24, 2013 Young healthy people are critical to making the new insurance marketplaces work. A Colorado advertising campaign pushes the boundaries of taste as it tries to persuade young people to click on a link for the decidedly unsexy topic of health insurance.
June 1, 2013 When an advertiser seems to do everything right and still draws complaints, it makes you wonder: Is there any way to market to diverse communities without stepping on toes?
April 15, 2013 Advertisers want to hear what you have to say, and many are about to roll out new kinds of ads you can actually have a conversation with. Marketers are hoping to leverage the power of voice and the kinds of technologies that power Apple's Siri to start selling us all sorts of things.
April 7, 2013 Broadcasters will convene in Las Vegas this week to discuss the rapidly-growing demographic of people who don't subscribe to cable or satellite TV services. Instead, more people are watching shows and movies online.
February 1, 2013 Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.