October 30, 2013 The bottled water industry says it uses water far more efficiently than other beverages. But water activists say that few companies in the beverage industry are calculating their total water footprint.
February 12, 2012 Colleges are pulling bottled water off campuses as students argue the products hurt the environment and aren't well regulated. But the industry fired back this week with a YouTube video it hopes will sway students to keep buying bottles of water.
July 13, 2011 Marketing products as organic may attract customers, but the claim may be a little much for water. A quick Google search and a spin through the Fancy Food Show turn up lots of organic bottled water. It might be time to separate out some popular marketing buzz words from the actual science.