archive
Monday, May 21, 2012
Planet Money
How To Get A Celebrity Endorsement From The Queen Of England
May 21, 2012 Nancy Koehn, retail historian, traces the history of branding back to 18th century England.
Wednesday, May 16, 2012
Planet Money
How Nicki Minaj, Telly Savalas, And A Monkey Can Help Confused Shoppers
May 16, 2012 Companies can send helpful signals to consumers through flashy ad campaigns.
Tuesday, April 03, 2012
Planet Money
Why Did My Wedding Dress Cost So Much?
April 3, 2012 An economist, a tailor, and a fabric seller weigh in on why wedding dresses are so expensive. And I find out whether I paid too much for my dress.
Friday, August 05, 2011
Planet Money
Why Are Wedding Dresses So Expensive?
August 5, 2011 A better question, according to one economist: Why are brides willing to pay so much?
