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Monday, June 18, 2012

All Tech Considered

Lights, Camera, YouTube: New Kind Of Studio Is Born

Lisa Donovan spoofs the film 300 in a 2007 YouTube video that pits her against a FedEx guy. Donovan's videos became so successful, she was able to make a living off selling ads on them.

June 18, 2012 When Lisa Donovan (aka LisaNova) started making a living off her homemade YouTube videos, she and her fiance knew they'd hit something big. They founded Maker Studios to help other YouTubers hone their content. Today, their company and others like it are turning the entertainment industry model on its head.

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